By now you are probably seeing a theme, education. Offering something educational for free will usually convince your chosen media outlet to give you something for free, exposure. But the media isn’t the only place to offer your educational expertise. Niche markets like to learn too. So now it’s time to package up all of your educational information and take it on the road to local groups, unions, professional organizations, corporations, police departments, etc. Contact the secretary of the organization or the manager of a department, send them a brief summary of what you have to offer and ask to meet with them. A 30 minute meeting should be enough to convince them to set up a seminar for their group.
Now sweeten the deal, these niche markets also respond well to discounts. Many organizations offer various discount programs and benefits to their members. You may be well served to devise a discount program that these organizations can offer to their members. Then the organization will do your advertising for you.