Friday, November 2, 2007

How to Obtain Free or Cheap Advertising - Part 7

Internet advertising, a big and scary media here. Opportunities abound for free, cheap and expensive advertising on the internet. Opportunities to waste time and energy on ads no one will ever see are also abundant. Rather than an all or nothing strategy, look at your options, select ones you feel are most likely to reach your target audience and go for it. So what are the options, you ask? Below I will begin discussing a few, but remember this is not a comprehensive listing, new ways of networking and advertising via the internet are being developed every day.

  • E-Zines are newsletters delivered to subscribers via e-mail. They are often archived on the web as well. They usually deal with niche subjects rather than general issues. (The Conveyor is an E-Zine) While many of these sell advertising space, the charge is usually nominal. In additional, E-Zine editors are often looking for content and may be interested in doing a story about your company if you present them with an interesting topic.

  • News Groups and Forums are message boards where individuals will log onto them at their convenience and post comments and replies to the on going topic. It can be a great place to network with others in your industry or offer expert advice to potential consumers. Always make sure you read the forum rules, most prohibit posting ads for your business for may offer a specific place to do it. But it is ok to make mention of your business if you are responding to a request for information. Most forums also allow you to put a link to you website in your signature.

  • Webmasters are in charge of creating and maintaining websites. They are often looking for link exchanges and content for their sites. Some will even post news releases to companies of interest to their customers. Beware of exchanging links with companies that have nothing to offer your customers. The link will not give you any value, will irritate your customers, and waste your time setting them up.

  • E-books can be a great way to offer value to your potential customers without the cost of printing expensive informational brochures.
Resources for Locating E-zines, newsletters and other mailing lists:

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