Friday, April 25, 2008

What is My Power Mall?

You might be one of the many people who have been turned off by MLM, Network Marketing or Affiliate Marketing. I'm happy to tell you that My Power Mall is completely different! The best way to show you how is to share another letter that our Founder & CEO, Ginny Dye, has written:


When I first conceived and designed My Power Mall, this is one of the first questions I received. My answer follows.

Q: I am really concerned that this is MLM! If it looks like a rose, smells like a rose and has thorns like a rose, it is a rose! Anything that requires someone to get levels to make any money is MLM.

A. I have done quite a bit of research into just what MLM and Affiliate Marketing is, how they differ and how they are similar. Here is what I have discovered:

MLM vs Affiliate Marketing (AM) - what is the difference?

Affiliate Marketing

- AM is always FREE to join

- AM is typically one tier but can be 2 tiers

- Training and support, if any come directly from the company (not a sponsor or upline)

- AM is selling products or free offers or generating leads

- You get paid commission for the sale or offer or lead

- You do not get paid for recruiting others into a business; you get paid for selling the end product to end users.

- Sometimes you get paid a percentage of commission earned by webmasters you refer, but only one level deep. But it is always for selling the product or service not for bringing them into a business

It is MLM or Network Marketing if...

- you have to buy a starter kit or pay to join

- you have to buy products

- you have to qualify for income

- it is more than 2 levels of pay (you and the person you refer)

- you can not understand the COMP PLAN

- it takes 8 pages to explain the comp plan :)

- you have to recruit, sponsor and/or train others

- the only ones that get rich are at the top


As I did all the research and pondered what I was learning, I realized what I am proposing is neither MLM nor an Affiliate Program. I have been clear about the pitfalls I see in MLM. While Affiliate Marketing does not have those same pitfalls, it has plenty of its own. The only people who make real money with Affiliate Marketing are those people who are pros in E-Commerce, website development, Search Engine optimization, and other things that the average person simply will not be able to succeed at. Again, if the merchant has enough people out there selling just 1 or 2 things it all adds up to great money for them, but it does not make much for the Affiliate.

As I pondered this during the early hours this morning I realized what I am proposing simply does not have a label. It does not fit under anyone's definitions. I personally love that! Would it not be incredible if we have a system that can be used in a way that has never been used before, creating a program that actually works for people! Something that works... now that is an exciting concept!

I think you can choose to be thrown by the idea that it even smells like MLM, or you can consider the possibility that we are blending the good things from both MLM and Affiliate programs - creating SOMETHING THAT WORKS!


One of our own MPM members had another take on this that we absolutely loved:

It seems to me that a good description of this business
would not, as I agree, be MLM or AM or the like but maybe...

WM - (Wealth Marketing).

By this I do not mean Wealth just as in a financial sense
because as we know, there is much more to it here at MPM.

Yes, I was attracted by a much better chance of success
for the 97% of current internet failure's out there.

Yes, I was attracted because there is no financial risk.

Yes, I joined because you do not have to sell, we just give it away.


Wealth can also be measured in a spiritual sense.

The fact that what we are giving away will help change people's lives.

The fact of giving something back to society as a whole.

The fact that identifiable worthy causes and individuals will benefit from
the actions of other's - (Our Membership and Corporate) where they have
possibly not had any recognition from any source in the past.

The bottom line is that My Power Mall simply does not fit any model that is out there. We have the opportunity to lead the way in a business that is truly designed for every single person to be able to succeed. I believe that is something you can be very proud of!

Ginny Dye


Take another look at the things that make My Power Mall so powerful...

- MY POWER MALL really is FR*EE. There is no cost to you. EVER.

- There is nothing to SELL. All you have to do is shop in any one of 1000+ stores on your own personal Mall and buy whatever you and your family need and want.

- Give away F*REE Malls and create financial freedom from all the purchases on your team.

- There is no qualifying to receive your income. When you make it, it is yours. Pretty simple.

- There are no meetings. People already know how to shop!

- All tools are FRE*E. You are given everything you need.

My Power Mall has created the perfect system that will harness the Power of Online Spending to Change Lives. In fact, that is their motto. Harnessing the Power of Online Spending to Change Lives!

If you are intrigued and want to know more, please visit my website at MyPowerMall. You will be able to view a great video and have every question answered.

I look forward to working with you!

Cheryl Hartzman

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