Tuesday, January 15, 2008

How To Create Information Products

Creating information products can be a very profitable
exercise. However, most people spend a lot of time creating
a product that nobody wants. They have an idea and then
decide that it will be very useful to create that idea and
end up creating a product that nobody wants. You have to
be more scientific in your approach to create information
products. Let me discuss a formula you can follow that will
help you to create a product that people will want and to
get more sales.

The most important step is do your market research and
create a product that people actually want. Now there are
many ways that you can do this, but I found one of the best
ways is to create a web site. Create a squeeze page where
you can capture the name and email address of the person
visiting your web site. You can follow up using email to
ask the person what is the most important question
regarding the niche you are focusing on. You can use Google
Adwords to drive traffic to your web site and based on this
research you can see what information consumers in that
specific niche are looking for and create a product around
that topic.

Once you have created your product and have a prototype you
need to test it. Give it to family and friends for
feedback. If you already have a consumer list then give it
away to consumers who may be interested in that topic and
get their feedback. Once you have all your feedback you can
incorporate the changes before the product goes live.

Creating information products can be a lot of fun when you
know how. It can also be very profitable. Often ebook
authors earn anything from a few hundred dollars to tens of
thousands from their ebook a month. Let me discuss a
formula you can follow that will help you to create a
product that people will want and to get more sales.

Would you like to know more about the magical marketing techniques that have helped me to quit my day job? I have just completed my new guide.

Download it free here: Secrets Of Internet Marketing

Here's your chance to drive massive traffic to your web site: Secrets Of Article Marketing

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

Article Source: http://EzineArticles.com/?expert=Mark_A._Abrahams

1 comment:

Jennifer said...

Thanks for this post. I have thought a lot about creating my own e-book, but have had problems coming up with ideas! You've given me thoughts on how to come up with a topic. Thanks! ;-)

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