Budding entrepreneurs entering the affiliate marketing business invariably struggle with many questions on the setup, methods and strategies of their new business.
In dealing with prospects on a daily basis the same question arises time and time again:
Should I get your own website? Do I need one? Will it make a difference to my affiliate sales?
If you have ever joined any affiliate programs at all then you will know that every affiliate program provides you with your own version of the merchants sales page - coded with your affiliate link, in order to track sales.
Technically it is possible to make money promoting this turnkey site that the merchant has provided. In my professional opinion and from my own experience though, this is NOT the way to go if you are serious about making your affiliate business a full-time enterprise.
Let me explain why - giving the most important points against using the affiliate website:
1. By far the most important factor is that the affiliate program can go out of business at anytime leaving any promotions that you have done for your affiliate site useless. If you have links on the www pointing to an affiliate page and the company is no longer in existence then those links will fail to work.
If you have your own website then YOU are in control. You can simply point the link on your end to a new company and thus give you a chance of building a new income stream.
2. It is undoubtedly of massive importance that you build your reputation online. If you only promote another persons website, even though it will bring you commissions, it will usually have the name of the product owner on this site. So, in this case, you are building the merchants' reputation and web presence instead of your own. Branding your name and business online will lead to further success so it's better to get YOUR name out there right from the very start.
3. Point 3 is, that with an affiliate page you don't have the ability to make changes to your webpage. Again, this is a business, so you MUST add your own uniqueness and some personality to the aspect of this business that you are presenting to the public. You CANNOT do this with the affiliate site that the merchant provides - ONLY with your own website and domain name.
So by now you may be asking for the solution. The only answer is to get a website and build YOUR own web presence and brand rather than someone elses. This way you can promote any affiliate programs you like from your new site AND you can change the links, content etc. as often as you require.
This is how I personally do it. If you visit my own sites you will see that I have added loads of my own content BUT each of the links from within that site point to affiliate product from which I will get a commission for evey sale that is made.
Do you see how this works? Do you see how it is a much better strategy than promoting an affiliate page that will NEVER belong to me?
Now, at this stage you may be terrified as to how you where you would even start to acquire your own business domain name and website.
The process is actually quite simple, once you actually begin to push through the fear and take action.
If you don't see the importance of having your own website now then believe me, it WILL become clear as you get a better understanding of online business.
For a few dollars per year for a domain name and hosting you are much better to have an affiliate website than be without one.
About The Author
Checkout Mal Keenans' Top Rated Affiliate Marketing Secret Resource Site: http://www.malkeenan.com
Discover How You Can Have Your Own Affiliate Website Up and Running Today. Download My Free Success Guide for All the Details: http://www.freeadvertz.com/
Friday, May 9, 2008
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