Thursday, May 15, 2008

Assessment of Being a Sample Gal Sponsor

Q. I was thinking about becoming a sponsor with Sample Gal. I was just wondering how it is working for you? If you don't mind me asking, how much did you send to them, and have you had business from it? Was it worth it?

A. I had a lot of excess stock of Mineral Girlz makeup from when I was doing craft sales which I broke into sets of 75 and I also had some small craft products. All told I did campaigns 2 through 5. I’ve made one sale on the Mineral Girlz website from the campaigns. And I’ve had a LOT of hits to my website, Wild Rose's Garden, from the sponsor links which has resulted in some adsense revenue. That is about it. To be honest, I was just happy to get the stock out of my basement. I’ve not been pursuing retail sales too much recently as I’ve been concentrating on my title insurance business which is more lucrative and my blogs which are fun and easy.

My honest assessment, like any form of advertising, it depends on the product you have and it just getting in front of the right person at the right time.

Another thing to consider, freebies for any business generally should cost you less than $1 each. If you don’t carry a product you can give away that cheaply, you can always purchase promotional products like pens, notepads, and other standard business giveaways, at low prices. Also include a brochure if your product sample does not fully explain your business.

Finally, because I’ve participated in several campaigns, I’ve received several sample boxes. The majority of the samples are wickless candle samples. I’m telling you this for two reasons. One, if you sell candles, you’d have a LOT of competition. Second, they are sending out wickless candle samples which require that I have a wickless candle melter in order to use them. I don’t have one and can not make use of the sample. So consider usabililty for you sample too.

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